Lately, I’ve been binging Sorted Food on YouTube—a bunch of Brits doing chaotic cooking challenges. Think: random ingredients, limited time, total improvisation.

They taste, adjust, and build from scratch. Me? I Google ‘how to boil pasta’ like it’s a cheat code. One missing ingredient and I’m out. The whole thing falls apart because I don’t know how to adapt—I don’t know the fundamentals.

Over and over, I’ll watch them taste something and casually say, “needs more depth” or “a bit sweet—needs balance.” And I’m sitting there like… how do you even know that? Let alone know what to add.

It hit me: if I understood cooking at a first principles level, I wouldn’t just follow recipes—I’d know how to adapt. I’d know what to do when the plan breaks.

That’s the danger of learning without understanding. You can follow the process, sure. But in a wicked environment—where everything’s changing—you fall apart the moment the variables shift.

First Principles Thinking

Most people solve problems by analogy. “What’s already been done? What’s the template?” That’s the recipe mindset. First principles thinking flips that. You break something down to its bare essentials—then rebuild from scratch.

You’re not copying—you’re understanding.

This mindset’s going extinct. GPT writes our emails. Notion replaces thinking. Templates run our lives. We’re in the golden age of shortcuts—and the graveyard of original thought.

Developers today can build whole apps with Cursor or GPT. But if the tool fails? They’re stuck. They never learned how to debug from first principles. They don’t know what’s under the hood.

And when fewer people understand the foundations, those who do?

They become priceless.

Sometimes I wonder—fast forward 100 years… will anyone even have skills? Or will we just sit around, asking for what we want and hoping the machine gets it right?

A Practical Approach

You’ve probably heard of the “5 Whys” method. Keep asking “why?” until you hit bedrock. But it’s often misused—turning into a loop of lazy introspection. “Why did we miss our deadline?” “Because we underestimated scope.” “Why?” “Because we always do.” Cool, thanks.

Instead here are 2 ways I actually implement first principles thinking at work.

What-Why Feedback

Whenever someone asks me for feedback I ensure I do it from 2 frames.

  • Start with the what (what needs changing).

  • Then explore the why (why do I think this is true and what is my thought process).

  • This nudges people toward insight, not just explanation.

The Dance Towards Insight

David Rock, in Quiet Leadership, describes this beautifully. Insight isn’t something you give—it’s something you coax. Rather than dumping solutions, you guide someone to their own “aha” moment. Ask better questions. Create space. Help them connect dots, not collect advice.

This isn’t just why questions but things like:

  • What would be an alternative approach to solve this?

  • What could we do to ship this in 1 week instead of 4?

  • Why do we do it that way?

I’ve created a database of questions I love to ask to get towards insight that you can see here.

Final Thoughts

If you want to build great things—or great teams—you can’t rely on recipes forever. Learn to taste. Learn to build. Learn to think from scratch.

And when in doubt?

Boil the problem down. Then salt to taste.

Until next time,

Ajay

P.S. I’m on a mission to finally understand the first principles of home cooking. If you’ve got any killer tips or go-to resources, send them my way.

Ajay’s Resource Bank

A few tools and collections I’ve built (or obsessively curated) over the years:

  • 100+ Mental Models
    Mental shortcuts and thinking tools I’ve refined over the past decade. These have evolved as I’ve gained experience — pruned, updated, and battle-tested.

  • 100+ Questions
    If you want better answers, ask better questions. These are the ones I keep returning to — for strategy, reflection, and unlocking stuck conversations.

  • Startup OS
    A lightweight operating system I built for running startups. I’m currently adapting it for growth teams as I scale Superpower — thinking about publishing it soon.

  • Remote Games & Activities
    Fun team-building exercises and games (many made in Canva) that actually work. Good for offsites, Zoom fatigue, or breaking the ice with distributed teams.

Ajay’s “would recommend” List

These are tools and services I use personally and professionally — and recommend without hesitation:

  • Athyna – Offshore Hiring Done Right
    I personally have worked with assistants overseas and built offshore teams. Most people get this wrong by assuming you have to go the lowest cost for automated work. Try hiring high quality, strategic people for a fraction of the cost instead.

  • Superpower – It starts with a 100+ lab tests
    I joined Superpower as Head of Growth, but I originally came on to fix my health. In return, I got a full diagnostic panel, a tailored action plan, and ongoing support that finally gave me clarity after years of flying blind.

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